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 In 1759 Arthur Guinness founded the Guinness Brewery at
 St. James' Gate, Dublin, and by 1833 the brewery was the
 largest in Ireland.

 Arthur Guinness Son & Co. Ltd. became a limited liability
 company in London in 1886, and by the 1930's Guinness had
 two breweries in Britain producing its special porter stout.

 The slogans 'Guinness is good for you', Guinness for
 strength' and 'My Goodness,  My Guinness' appeared
 Guinness was the only beer on sale in every public house,
 yet Guinness did not own any of the pubs - except for the
 Castle Inn on its hop farms at Bodiam, Sussex.  Thus the
 company was always on the look-out for promotional ideas.

 In 1951, whilst staying at Castlebridge House in Co. Wexford as part of a shooting party, Sir Hugh Beaver, the
 company's managing director, was involved in a dispute as to whether the golden plover was Europe's fastest
 game bird. Then in 1954, another argument arose as to whether grouse were faster than golden plover.

 Sir Hugh realised that such questions could arise among people in pubs and a book that provided answers for
 debates such as these would be of great use to licensees.

 Chris Chataway, the record-breaking athlete, was then an underbrewer at Guinness' Park Royal Brewery in
 London. He recommended the ideal people to produce the book - the twins Norris and Ross McWhirter.

 The McWhirters were then running a fact-finding agency in Fleet Street.

 They were commissioned to compile what became 'The Guinness Book of Records' and, after a busy year of
 research, the first copy of the 198-page book was bound on 27th August 1955. It was an instant success.

 The Guinness Book of Records English edition is now distributed in 70 different countries with another 22
 editions in foreign languages.
1935 Guinness Advert

If he can say as you can
Guinness is good for you
How grand to be a Toucan
Just think what Toucan do

 Sales of all editions passed 50 million in 1984, 75 million in 1994 and will far exceed the 100 million mark early in this decade.


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